Makeup in Buenos Aires

GUIDE TO THE BEST PLACES TO BUY MAKEUP AND COSMETICS
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Are you looking for makeup in Buenos Aires? This is the ultimate guide! The city offers an incredible diversity of specialised makeup stores, from large accessible chains to international luxury boutiques. In this guide, we show you the best places to find imported makeup, premium brands, national products and the latest Argentine makeup trends.

Last updated: June 2, 2026

The makeup market in Buenos Aires is characterised by a wide range of options that cater to all budgets and needs. The beauty product offering is structured around two clearly defined major poles.

One City, Many Proposals


On one hand, there are the large mass-market chains such as Pigmento, Get the Look and Farmacity, along with well-known perfumeries and cosmetics stores if you are looking for everyday makeup and routine products. Here you will find national and international brands with frequent offers.

On the other hand, there are specialised stores such as Juleriaque, Rouge and Parfumerie. These shops focus on the sale of high-end imported makeup, luxury lines and exclusive products. In addition, there are other options where you can buy more natural and organic makeup.

Join us on this tour of the city to discover which of all these options best suits your style and taste.

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Juleriaque

Juleriaque is the essential reference when talking about high-end makeup in Argentina, establishing itself as one of the best makeup stores in Buenos Aires. Strategically located in the heart of Microcentro, this luxury boutique allows residents and tourists to find the most desired international brands that are difficult to access in mass-market chains.

With a large chain of branches in the city’s most exclusive shopping centres, Juleriaque is the ideal place if you are looking for imported designer makeup. When visiting this store, you will come across dedicated stands for brands such as Dior, Chanel, YSL, MAC, Bobbi Brown, Urban Decay and premium skincare lines such as Sisley and Lancôme.

The store stands out for its sober atmosphere and the expert attention of its staff, who can advise you in detail about foundation shades, eyeshadow palettes and the most advanced makeup treatments. While its prices reflect the exclusivity of the products, the shopping experience and guarantee of authenticity make Juleriaque a must-visit stop if you prioritise quality and luxury in makeup in Buenos Aires.

Avenida Corrientes 601,
San Nicolás.

Get the Look

Get the Look is a chain that has captured the market with a modern, youthful and very accessible approach. Its branch in the heart of Palermo Soho attracts a dynamic clientele, offering a vast selection of Argentine makeup and mass-market international cosmetics at very competitive prices.

If you are looking for routine products, everyday makeup or want to try the best-selling brands in the country, this is an excellent option. Get the Look’s strength is its wide range of brands such as Maybelline, L’Oréal, Revlon, Essence, NYX and good-quality national beauty lines, frequently with 2×1 promotions and special discounts.

Its stores are spacious, bright and designed for comfortable self-service shopping, with professional assistance available. It is an ideal option to quickly replenish basic makeup products and trendy new releases without spending a fortune, establishing itself as one of the most functional makeup stores in Buenos Aires.

Malabia 1721, Palermo.

Rouge

Rouge is a chain of boutique perfumeries that firmly positions itself in the luxury and high-end beauty segment. Its branch located in the commercial area of Belgrano is a key destination for finding exclusive collections of imported makeup and advanced skincare lines.

This chain stands out for combining personalised service and a premium setting with a catalogue of prestigious brands that attracts both connoisseurs and tourists. The main attraction is the selection of luxury imported makeup, which includes MAC, Bobbi Brown, Urban Decay, Dior, Chanel and Huda Beauty.

Unlike mass-market stores, Rouge focuses on the experience, offering testers, quick makeup sessions and detailed advice on shades and techniques. If you are looking for a specific foundation, a limited-edition eyeshadow palette or a luxury lipstick, you will find it at Rouge. It is one of the best makeup stores in Buenos Aires for gift sets and special editions.

Avenida Cabildo 1801, Belgrano.

Pigmento

Pigmento is one of the largest cosmetics and perfumery chains in Argentina, combining beauty and hygiene in one place.

With multiple branches in the city, Pigmento offers a comprehensive solution for personal care and daily makeup. Its wide stock and neighbourhood presence make it a practical alternative for routine shopping.

At Pigmento, you will find a great variety of Argentine and international makeup (Maybelline, L’Oréal, Revlon, Ruby Rose), hair products and accessories. Prices are usually very competitive, and promotions are frequent, making it ideal for replenishing basic makeup products in Buenos Aires.

Avenida Olazábal 5005,
Villa Urquiza.

Parfumerie

Located in the exclusive Recoleta neighbourhood, Parfumerie is one of the perfumeries in Buenos Aires that stands out for its focus on high perfumery and premium makeup.

This establishment evokes an air of classic elegance, prioritising the sale of imported makeup and prestige fragrances over mass-market makeup. It is a key destination for those seeking long-lasting foundations, professional palettes, high-coverage concealers and luxury lipsticks.

Its atmosphere is calm, sophisticated and minimalist, ideal for a relaxed shopping experience where finding the perfect product is the priority. Parfumerie’s stock is carefully curated to satisfy a public that values distinction and exclusivity, offering makeup brands that are difficult to find in other points of sale.

In addition, you can choose from its wide catalogue of high-quality K-Beauty products for your skincare routine, which complements its beauty and personal care proposal. The Parfumerie staff are experts in skin tones and can guide you in the search for a makeup that works as the perfect complement to your personal look.

Avenida Santa Fe 1300, Recoleta.

Las Margaritas

Las Margaritas is a chain of perfumeries that maintains a strong connection with neighbourhood commerce and local clientele. Unlike the large central boutiques, Las Margaritas offers a more personal treatment and a surprisingly wide and varied stock, which includes everyday products and aesthetics.

Its range is versatile and covers the low-cost segment to some mid-to-high-end makeup brands. Las Margaritas’ strength lies in the variety of Argentine makeup and cosmetic brands that are not always found in large chains, including a large selection of professional hair care products and personal hygiene items. Las Margaritas also stands out for offering specific hair products and accessories, such as curling irons, hairdryers, straighteners and much more.

Prices are usually very competitive, and the rotation of offers is high, which is a great attraction if you are looking for quality products at low cost. This is one of the ideal perfumeries in Buenos Aires for getting national brand options quickly, practically and at a good price, with professional advice.

Avenida Elcano 3032, Colegiales.

Natura

Natura is a renowned international Brazilian brand, known for its focus on ethical, sustainable cosmetics and the use of natural ingredients from the Amazon biodiversity.

Its store in Distrito Arcos, in the Palermo area, is a key place to find its full line of makeup, fragrances and skincare with a clear focus on sustainability. Although they operate with a traditional direct sales catalogue model, the official physical stores offer a total immersion experience in the products.

At Natura, you will find a unique alternative to traditional makeup stores in Buenos Aires, by prioritising vegan ingredients and recyclable packaging. Natura’s makeup is famous for its light textures and emphasis on natural ingredients. Its foundations, concealers and lipsticks are long-lasting and skin-friendly.

In addition, when buying in the store, you receive direct advice on their product lines, with testers available. If you value sustainability and conscious consumption, this is the ideal stop to get high-quality products that stand out in the market.

Paraguay 4979,
Palermo (Distrito Arcos).

Lucatmi

Lucatmi is a perfumery in Buenos Aires that has specialised in offering a curated selection of makeup and cosmetics. Its branch in Belgrano, inside a shopping gallery near major avenues, makes it accessible, but maintains a calmer and more personal shopping atmosphere than the large stores in the city.

This store positions itself as a reliable point of sale for mid- and high-end makeup brands. The staff is usually very knowledgeable about tone families and can guide you in the search for a specific foundation or in recommending an eyeshadow palette.

In addition to makeup, Lucatmi offers a selection of professional skincare with brands that are not found in other specialised stores in the sector. This perfumery is ideal if you are looking for a specific makeup product or need expert advice, because you will find quality and professional attention.

Its focus on specialisation and customer service makes this Buenos Aires perfumery a standout option for personal care and makeup.

Vuelta de Obligado 1834, Local 52, Belgrano.

Everything for a Dream Look


The diversity of makeup stores in Buenos Aires ensures that anyone can find their ideal product, whether you are looking for the luxury of imported brands or promotions on beauty products. From premium imported makeup to the latest collections of Argentine makeup, you will find a complete range of options.

We hope this guide immerses you in a world of beauty in the city and helps you find your next favourite makeup product in Buenos Aires.

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